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Returns_of_Online_Orders.pdf

[Germany, Jul 2011] Nowadays, consumers order many items online. The rate of return however, differs greatly depending on the individual items. Find out which items are sent back most often and what the top reasons are for these returns. more...

Brands_and_Trademarks.pdf

[Germany, Mar 2011] It is astonishing that trademarks in the food sector oftentimes possess a higher awareness level than regular brands. But the times for producers of branded products could become even more challenging. more...

Organic_Products.pdf

[Germany, Jan 2011/2010/Dec 2008] The consumption of organic food remains static. But the numbers of occasional buyers are slightly decreasing, they are joining those who only seldomly buy organic products. But what are their reasons? more...

Chemists_Shops.pdf

[Germany, Mar 2010] Drug Stores are of great importance for more than 90 % of German consumers, when it comes to the purchase of toiletries. Which aspects are the most important one for this popularity? Is it the price, the staff or the trademark? more...

 

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