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Web_2.0.pdf

[Germany, Dec 2009/Nov 2008] Since its first public appearance in 2004, the popularity of Web 2.0 has increased immensely. Although the active online community has increased, it remains rather small overall. Discover here, which are the websites with the highest participation. more...

Mobile_Internet.pdf

[Germany, Mar 2009] Wheter buying concert tickets or reading emails: mobile internet services are opening up numerous possibilities for users to simplify their daily activities. Despite huge advantages, Germans seem to be generally skeptical towards mobile internet. But what are the central reasons? more...

Web_2.0.pdf

[Germany, Dec 2008/2006] Nowadays, many users chat, blog, post photos and videos on the web. However, Web 2.0 -the interactive internet- has not yet become a mass phenomenon. Have a look into the publicity of the web 2.0 usage in Germany, France and UK. more...

Mobile_Marketing.pdf

[Germany, Oct 2006] Most consumers do not forward mobile advertising. What do mobile phone users think about receiving mobile advertising without requesting it? Take a look behind the scenes of mobile advertising. more...

Web_2.0_Comparison.pdf

[UK, France, Germany, Jun,Jul 2006] Especially younger men know Web 2.0 Services. But which one do they know exactly? Have the internet-users in Germany, UK and France already jumped onto the Web 2.0 bandwagon? more...

 

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